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PUGMENT TOKYO STREET LOGO PROJECT

PUGMENT TOKYO STREET LOGO PROJECT

PUGMENT TOKYO STREET LOGO PROJECT

For this project, PUGMENT photographed fashion photos of Tokyo by placing the logo t-shirt over various objects in the city (such as Hachiko, stairs, abandoned bicycles, and road signs), then scanning the damaged t-shirt and inkjet printing it onto a new t-shirt. PUGMENT’s experiments with the history of cities and fashion, and with wearing and dressing in an experimental manner, directly documented the traces of cities through their clothing, and were presented as a return item for a crowdfunding project by Tokyo Photographic Research.

PUGMENT

Founded in 2014 by Karin Imafuku and Masahiro Otani both born in 1990 in Tokyo.
We extract the relationship between clothing and people/cities/societies/time, and create clothing based on this relationship. We take pictures of clothes that had fallen on the street, burn clothes to make pigments, quote pictures of runways published on the net, etc. and create collections by manipulating the surroundings of clothing and clothing.

pugment.com

© PUGMENT

2020/11/27
11:43:41 JST

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